NAZAK
MY
EXPERIENCE
PROFESSIONAL
MARKETING CONSULTANT
FREELANCE: ALURA MARKETING
2022 – Present
Marketing strategies, brand development, and design services for small businesses
• Plan and implement long and short-term marketing and branding initiatives • Design websites and marketing collateral to establish and elevate brand identity • Conduct SEO research and generate data-driven content and copy • Develop and execute social media strategy and content calendar • Coordinate influencer collaborations to expand reach and generate UGC • Generate PR placements with local publications
MARKETING MANAGER
SPIRALEDGE, INC.
2017 – 2022
Led marketing initiatives for subsidiaries Everyday Yoga™ (formerly YogaOutlet), a leading e-commerce retailer, and Practyce™, an emerging SaaS content platform.
• Spearheaded, executed, and analyzed multi-channel marketing campaigns • Established ambassador and influencer programs, managing 100+ partnerships • Produced and led the complete process of planning and executing high-profile events • Served as creative director of the company’s rebrand and style guide • PR strategy and coordination, generating monthly high-reach media placements • Managed social media; increasing followers: 173%, site traffic: 32%, and revenue: 54%
MARKETING + EVENTS MANAGER
VINO LOCALE
2016 – 2017
Marketing, event planning, and hospitality services for a high-end wine bar/restaurant/event venue.
• Planned and implemented marketing promotions, ads, newsletters, and social media • Designed the company’s rebrand aesthetic, website, menus, and marketing materials • Coordinated and hosted public and private events
MARKETING COORDINATOR
+ OFFICE ASSISTANT
ELEVATE WELLNESS CENTER
2014 – 2015
Marketing and advertising coordination, and front desk and office operations for a holistic healthcare facility.
• Design and copy for brochures, flyers, ads, and newsletters • Event planning, promotion, and on-site coordination • Management of social media channels • Administrative duties; such as filing, and processing patient billing and insurance
MARKETING COORDINATOR
SOTHEBY'S INTL. REALTY
2013 – 2014
Marketing support, content creation, and office organization for a luxury real estate agency and its realtors in the RenoTahoe area.
• Advertisement coordination, design, and implementation • Copywriting, editing, and design of marketing materials • Event coordination and assistance • On-site front desk assistance and office administration
RESERVATIONS + EVENTS COORDINATOR
JMA Ventures, Ritz-Carlton Hotels
2012 – 2013
Lodging sales and reservations, and concierge hospitality for two subsidiaries of
The Ritz-Carlton Hotels in Lake Tahoe.
• Engaged with prospective guests and generated hotel and event reservations • Effectively processed direct and third-party reservations and payments • Welcomed guests, and arranged dining, activities, and other accommodations • Gave property tours to those interested in hosting weddings and other special events
EVENT MARKETING INTERN
YOGA JOURNAL MAGAZINE
2012 – 2012
Assisted with the organization, planning, and promotion of Yoga Journal Magazine’s various live events across the United States.
• Social media maintenance and content creation • Advertising design and implementation • Copy for and distribution of “e-blasts” and press releases • Coordination of branded promotional products • Partnership research, outreach, and relationship management • Administrative duties, such as event and partnership documentation and filing
EDUCATION
UNIVERSITY OF SAN FRANCISCO
BACHELOR OF SCIENCE
2012
• Major: Advertising • Minor: Graphic Design
SKILLS
• Marketing Strategy • Brand Development • Strategic Partnerships • Event Marketing • Public Relations • Social Media Marketing • Content Creation • SEO • Graphic Design • Copywriting • Project Management
PROFICIENCIES
• Adobe Creative Suite • Google Analytics • Microsoft Suite • Google Docs, Sheets, & Slides • Shopify • Squarespace & Wix • Refersion • Tableau • Asana • Ahrefs